🧠 AI with a Plan: Your 5-Step Path to a Sustainable AI Strategy
Trying out AI is easy – integrating it meaningfully into your business is a whole different story.
Right now, many entrepreneurs and marketing teams find themselves in a paradoxical situation:
On one hand, the AI hype is flooding us with new tools, promises, and features – almost daily. On the other hand, there’s a lack of clarity about which of these options truly align with your business needs. The result? 🔁 Endless testing phases, wasted time, rising frustration – and no real impact.
That’s exactly where our proven AI strategy comes in. Our AI Strategy Guide helps you develop a clearly defined, sustainable, and resource-friendly AI strategy – with the goal of working not only more efficiently but also more mindfully and successfully with AI in the long run.
Why You Need an AI Strategy (Right Now)
AI is no longer a futuristic buzzword. It’s already part of our daily work – whether in marketing, sales, content creation, customer service, or admin tasks. But moving from “AI as a toy” to a real business tool takes more than just curiosity.
Many teams get stuck in isolated efforts:
✖️ “We played around with ChatGPT a bit.”
✖️ “Our designers are trying out an AI image tool.”
✖️ “I saw a cool AI video the other day – maybe we should try that too?”
What’s missing is a common thread – a guiding plan that connects all these efforts and ensures that AI actually solves problems instead of creating new ones.
The Solution: Strategy Over Random Action
In the AI Quickstart Class “Sustainable AI Strategy,” led by Anja and Julie Teßmann, you’ll learn exactly that: how to systematically plan, implement, and evolve AI use in your business.
Anja and Julie Teßmann – founders of the digital agency SISTERHOOD – will guide you through a hands-on, battle-tested process. As entrepreneurs themselves, they understand just how powerful clarity and structure can be.
What’s Inside: The 6 Steps to a Sustainable AI Strategy
Develop clear AI guidelines & vision
Define goals for AI use
Choose the right AI toolset
Build AI skills within your team
Iterate & evolve your strategy
BONUS: Automate processes with AI
One of AI’s biggest strengths is automating repetitive tasks. In the Quickstart Class, Anja and Julie will show you how to identify time-wasters and automate them smartly – in marketing, customer service, or project management.
And Yes, AI Consumes Resources – Even Ecologically
Hardly anyone talks about this, but it’s a fact: Every prompt uses energy. Every computational process behind ChatGPT, Midjourney, or Copilot consumes electricity and water. Studies show: An average request to GPT-4o consumes 0.3 watt hours of energy. Or to put it in even better terms: A chat session with 20-50 prompts requires about half a liter of water. (1)
In the Quickstart Class, you’ll learn how to reduce not only time but also computational load and energy consumption – through smart planning and precise prompting. For a truly efficient and sustainable AI experience.
Who Is This Class For?
This session is perfect for:
• Entrepreneurs who feel lost in the AI jungle
• Marketing teams looking for a structured AI approach
• Freelancers & solopreneurs who want to use tools with purpose
• Agencies & consultants aiming to future-proof their workflow
📅 Quick Facts
🗓 Date: June 10, 2025
🕐 Time: 1:00–2:00 PM (CET)
💬 Format: Live session via Zoom (in German)
🎟 Fee: €39
Who is hosting this course?
SISTERHOOD Berlin is a female digital agency and a leading expert in AI in marketing.
Anja Teßmann is head of design and user experience. With many years of experience, she knows how brands can effectively tell their stories across all channels. Anja is an active member of Women in AI Austria.
Julie Teßmann is an innovation manager and a passionate advocate of artificial intelligence in marketing. She continuously analyses the latest AI trends and integrates them into the agency's work processes. Both share their knowledge in numerous AI workshops.
They offer hands-on courses on the AI-empower platform – such as their upcoming session on June 10. But you can also book them for a personal 1:1 coaching session – a deep dive where you can ask all your questions around AI and Marketing, Design, and Automation. Whether you're curious about tools for content creation, AI-generated texts with custom GPTs, or how to optimise your marketing workflows – SISTERHOOD has the expertise to support you.
Final Thought:
AI is not a goal in itself. It’s a tool – but only if you know what you need, what you want to achieve, and how to steer it with intention.
(1): Epoch AI (2023), "How Much Energy Does ChatGPT Use?" https://epoch.ai/gradient-updates/how-much-energy-does-chatgpt-use/