🧠 AI with a Plan: Your 5-Step Path to a Sustainable AI Strategy
How can you build an AI strategy that’s both effective and future-proof – even without a tech background?
In this article, SISTERHOOD Berlin shares a hands-on, 5-step approach to developing a sustainable AI strategy that works for real-world marketing and communications teams.
You’ll gain practical insights on how to identify relevant use cases, select the right tools, and integrate AI into your daily workflows – with a strong focus on accessibility, efficiency, and ethical impact.
AI Empower Research: Faster, More, Better? How AI is Reshaping Work Expectations
This article is based on findings from the FFG-funded research project 'AI Empower Lab' by WOMENTOR, which investigates the real-world impact of AI on the future of work and especially on different target groups, that always deserve our special attention: FLINTA, but also a special focus was put on the creative and knowledge worker industry. Through a quantitative survey, qualitative interviews, and focus groups, we explored during 12 months how AI influences productivity, creativity, job satisfaction, and workplace pressures and especially if there are specific differences in terms of impact or usage among Genders.
How AI is Changing Our Work: Productivity, Empowerment, and Pressures
AI is reshaping how we work—boosting productivity, shifting expectations, and redefining professional value. Our study from the AI Empower Lab (FFG-funded) explores how AI impacts different industries, job satisfaction, and economic opportunities. Learn how AI is influencing your work and what strategies can help you navigate its pressures.
AI is Changing Your Job—But Are You Changing With It? The New Rules of Work
AI is reshaping the workplace—accelerating productivity, redefining professional value, and raising new ethical concerns. While it opens opportunities, it also risks cementing biases and power structures. Based on the AI Empower Lab study (FFG-funded), this article explores how AI is changing creative and knowledge work, why AI literacy and transparency are crucial, and how professionals can use AI to strengthen democracy and free speech.
Building Bots That Don’t Replace You—But Extend You
Reaching people with your message is hard—especially when time and resources are limited. This article explores how AI-powered assistants can help educators, mentors, and impact-driven teams offer meaningful, always-on support without losing the human touch. You’ll discover practical use cases, like how to structure prompts for coaching, answer FAQs with empathy, and extend your reach without burnout.
If that resonates with your work, don’t miss the hands-on workshop on June 5th, where Dr. Luise Frohberg will guide you through building your own AI assistant—no coding required.