AI is reshaping how we work—boosting productivity, shifting expectations, and redefining professional value. Our study from the AI Empower Lab (FFG-funded) explores how AI impacts different industries, job satisfaction, and economic opportunities. Learn how AI is influencing your work and what strategies can help you navigate its pressures.

AI is reshaping the workplace—accelerating productivity, redefining professional value, and raising new ethical concerns. While it opens opportunities, it also risks cementing biases and power structures. Based on the AI Empower Lab study (FFG-funded), this article explores how AI is changing creative and knowledge work, why AI literacy and transparency are crucial, and how professionals can use AI to strengthen democracy and free speech.

This article is based on findings from the FFG-funded research project 'AI Empower Lab' by WOMENTOR, which investigates the real-world impact of AI on the future of work and especially on different target groups, that always deserve our special attention: FLINTA, but also a special focus was put on the creative and knowledge worker industry. Through a quantitative survey, qualitative interviews, and focus groups, we explored during 12 months how AI influences productivity, creativity, job satisfaction, and workplace pressures and especially if there are specific differences in terms of impact or usage among Genders.